Strategy for culture in motion
MULTICULTURAL CANADIANS
Like the tide, we’re shaped by where we come from — but we never stay still.
Rooted in cultural origins and lived experience, multicultural communities bring rich perspectives to how they engage with the world. But they are ever-changing — inspired by new influences, shifting social values, and adapting to economic realities.
How we understand and engage with them is evolving too.
WHAT WE DO
Current offers strategic multicultural marketing support, built on insights shaped by these ebbs and flows.
With strategic consultation at our core, we’re free from the traditional agency structure. We scale to fit — whether as a strategic voice at the table, a working partner behind the scenes, or a custom-built team supporting media, creative, or execution.
Current Co is led by Penelope Chow, a marketer at heart and immersed in multicultural advertising for over a decade in Canada and Asia — agency side, client side, and always audience-first.
Her work has supported brands including Kimberly-Clark, Ford of Canada, Metrolinx, Shaw Communications, and CIBC.​​​​
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